Overview

Ordinarily Unusual: The Quiet Reinvention of Ukrainian Women is a powerful collection of first-person narratives that explore the resilience, courage, and reinvention of women whose lives were irrevocably altered by Russia's full-scale invasion of Ukraine in February 2022. From displaced professionals to mothers-turned-entrepreneurs, these deeply personal accounts shed light on how ordinary women responded to extraordinary circumstances. Set against the backdrop of war, this moving book captures the emotional, professional, and psychological transformations of Ukrainian women as they rebuild their lives and identities. Written in a sharp yet empathetic narrative, Ordinarily Unusual brings together stories of grief, strength, and hope-revealing how reinvention can be both a survival strategy and a quiet revolution. Whether you're interested in human-centred storytelling, the social impact of war, or the power of female resilience, this book offers a compelling look at modern history through deeply human lenses.

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9781068477812

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Andrew Wrobel is a reinventionist-a strategist, connector, and analyst who sees beyond the obvious. He helps individuals, businesses, and governments turn disruption into opportunity, guiding them through reinvention in an era of constant change.A specialist in business transformation, investment strategy, and market positioning, Andrew has spent over a decade advising governments and businesses on how to stay competitive in an evolving world. His expertise lies at the intersection of cultural, geopolitical, and economic forces, allowing him to bridge local realities with global opportunities.Andrew's career spans business reinvention, strategy and foresight, education, journalism and film making. Before stepping into advisory roles, he worked across television, radio, print, and digital media, distilling complex realities into compelling narratives.Today, that skill remains central to his work-whether mentoring leaders, shaping high-impact strategies, or writing his weekly column.

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