Overview

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

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9781799883074

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Nuno Gustavo holds a PhD in Tourism, Leisure and Culture, completed in 2011 in the University of Coimbra. He is Assistant Professor at the Estoril Higher Institute for Tourism and Hotel Studies (ESHTE) since 2002, collaborating with several institutions on both international and national levels, such as Oporto Católica University, Grenoble Graduate School of Business, Eduardo Mondlane University - ESHTI, Lúrio University, Cape Verde Institute for Tourism and Hotel Studies and the University of Coimbra. His main areas of interest are focused on strategic and operations management and marketing of tourism and hospitality businesses. He has edited 2 books, published 19 book chapters and 10 articles in specialized journals, collaborating with 20 fellow researchers and receiving 4 awards. The curriculum also shows the development of several projects in the field of tourism and hospitality in Portugal, Mozambique and Cape Verde. He is also a member of the Editorial Board (Review Board Member) of the Journal of Hospitality and Tourism Management. Luísa Carvalho held a PhD in Management in University of Évora – Portugal. Professor of Management on Department of Economics and Management, Institute Polytecnic of Setubal– Portugal. Guest professor in international universities teaches in courses of master and PhDs programs. Researcher at CEFAGE (Center for Advanced Studies in Management and Economics) University of Evora – Portugal. Author of several publications in national and international journals, books and book chapters.

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