Overview

Artificial intelligence (AI) and emotional intelligence (EI) ar both hugely important and influential to the hospitality and tourism sectors. Optimising Tourism and Hospitality with Artificial and Emotional Intelligences is the first book to look at both AI and EI as integrated phenomena as applied to both to the tourism and hospitality sectors. AI and EI are hot topics but can be seen as different and arguably opposing areas. EI is seen as something only capable of by humans, not robots or computers– this book shows how the two can work symbiotically to the benefit of both industries. Packed with real life case studies, Optimising Tourism and Hospitality with Artificial and Emotional Intelligences has the following features: • Empirical studies: each chapter includes an empirical study conducted from Australia, China, Vietnam, and/or Portugal. • Case studies: Each chapter will provide at least one case study related to a specific topic. The case study links the theory with business practice which reinforces understanding of the relevant theory. • Focus: Each chapter will have examples, issues, and photos from various sources. • Glossary/Key terms: key terms and terminology used in the chapter will be defined. • List of useful websites, associations and periodicals.

Full Product Details

Author:   Catherine Prentice (Associate Professor of Marketing, Griffith Business School, Griffith Institute for Tourism, Griffith University, Australia)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781915097439

ISBN 10:   1915097436
Publication Date:   01 September 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Undefined
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Ch 1: Introduction; Ch 2: Demystify AI – explain the underlying mechanism of AI, the typology, tools, applications, and the relevance to the tourism and hospitality sector; Ch 3: Operationalise human intelligence; Ch 4. AI and tourism; Ch 5: AI and hospitality; Ch 6: EI and tourism; Ch7: EI and hospitality; Ch 8: Integrate AI and EI in the tourism and hospitality sector – the business perspective; Ch 9: Integrate AI and EI in the tourism and hospitality sector – the employee perspective; Ch 10: Integrate AI and EI in the tourism and hospitality sector – the customer perspective; Ch 11: Optimising an ecosystem in tourism and hospitality sector with AI and EI Ch 12: Smart future tourism and hospitality with AI and EI; Index

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions