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9781556351488

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Nothing short of brilliant. David Whitlock has creatively put together a fascinating introductory textbook for college and university business students. In this well written work students will be introduced to all aspects of the business world . . . This exciting pedagogical tool enables students to grasp the big picture, while wrestling with matters of faith, ethical issues, and accountability challenges. . . . I heartily commend it and trust it will find the wide audience it deserves. -- David Dockery, President, Union University; Chairman of the Board of Directors, Council for Christian Colleges and Universities I recommend 'Opportunity' to anyone involved in the study of business. I am also interested in making this book available to all of our entry and mid-level managers. -- Mr. Kelly Baker, Executive Vice President of Sales, Teters Floral Products, Inc. David Whitlock has applied a unique approach to writing an introductory business text with a faith-based message. Students receive the advantage of two books for the price of one -- a textbook and a novel. This is truly a novel approach to learning business and free enterprise in America. -- Robert Masters Vice President for Academic Affairs, Kansas Board of Regents Dr. David Whitlock is passionate about the life that God has given him through the Lord Jesus Christ. That passion is very evident in his book, 'Opportunity: Introducing Free Enterprise and Business'. This introduction to business textbook communicates basic business principles. . . . The most striking dimension of the book is the author's unapologetic presentation from a biblical Christian worldview. . . . It is my privilege and honor to recommend this book to those who desire to present business from a faith-based perspective. -- Gordon Dutile Provost, Southwest Baptist University I like the approach. 'Opportunity' departs from the same old dull-as-dishwater encyclopedic presentation style. The writing is generally lively and moves the reader along to the next subject. -- Shawn Ritenour Associate Professor of Economics, Grove City College Easy read. . . . Dr. Whitlock captures the interest of the reader with a story that bridges the gap between theory and application. 'Opportunity' is a story that is easy to understand, remember and apply. It is about time someone applied what we all know about how to help other people learn and remember--tell them a story! -- Steve Parscale Director of Accreditation, The Association of Collegiate Business Schools and Programs I am a get-to-the-point kind of reader and usually don't read novels even on vacation . . . but the story really got me hooked and made it much more enjoyable and intriguing to read. -- Alvin Rhors CEO, Students in Free Enterprise (SIFE)

Nothing short of brilliant. David Whitlock has creatively put together a fascinating introductory textbook for college and university business students. In this well written work students will be introduced to all aspects of the business world . . . This exciting pedagogical tool enables students to grasp the big picture, while wrestling with matters of faith, ethical issues, and accountability challenges. . . . I heartily commend it and trust it will find the wide audience it deserves. -- David Dockery, President, Union University; Chairman of the Board of Directors, Council for Christian Colleges and Universities I recommend 'Opportunity' to anyone involved in the study of business. I am also interested in making this book available to all of our entry and mid-level managers. -- Mr. Kelly Baker, Executive Vice President of Sales, Teters Floral Products, Inc. David Whitlock has applied a unique approach to writing an introductory business text with a faith-based message. Students receive the advantage of two books for the price of one -- a textbook and a novel. This is truly a novel approach to learning business and free enterprise in America. -- Robert Masters Vice President for Academic Affairs, Kansas Board of Regents Dr. David Whitlock is passionate about the life that God has given him through the Lord Jesus Christ. That passion is very evident in his book, 'Opportunity: Introducing Free Enterprise and Business'. This introduction to business textbook communicates basic business principles. . . . The most striking dimension of the book is the author's unapologetic presentation from a biblical Christian worldview. . . . It is my privilege and honor to recommend this book to those who desire to present business from a faith-based perspective. -- Gordon Dutile Provost, Southwest Baptist University I like the approach. 'Opportunity' departs from the same old dull-as-dishwater encyclopedic presentation style. The writing is generally lively and moves the reader along to the next subject. -- Shawn Ritenour Associate Professor of Economics, Grove City College Easy read. . . . Dr. Whitlock captures the interest of the reader with a story that bridges the gap between theory and application. 'Opportunity' is a story that is easy to understand, remember and apply. It is about time someone applied what we all know about how to help other people learn and remember--tell them a story! -- Steve Parscale Director of Accreditation, The Association of Collegiate Business Schools and Programs I am a get-to-the-point kind of reader and usually don't read novels even on vacation . . . but the story really got me hooked and made it much more enjoyable and intriguing to read. -- Alvin Rhors CEO, Students in Free Enterprise (SIFE)

Author Information

David Whitlock is Associate Provost, Dean of the College of Business and Computer Science, and Professor of Business at Southwest Baptist University in Bolivar, Missouri. He has taught business and leadership for over twenty years. Whitlock is also an ordained bivocational minister. He now serves Wellspring Fellowship in Bolivar, Missouri. He and his wife, Dana, have four sons: Joshua, Ryan, David, and Landon.

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