Overview

Operations Management: Contemporary Concepts and Cases , is the first of its kind and meets a growing need in the market. More professors are searching for a text that contains both text and cases. They are also searching for a shorter and flexible text, which allows them to assign additional readings, cases, or simulations. With the emergence of team-taught and cross-functional programs, Roger Schroeder's book is a perfect fit as the book integrates cross-functional coverage and examples in every chapter. The size and price of the book also make it attractive for the cross-functional curriculum since those courses often require the student to purchase more than one text. The cases offer variety in length and rigor with several of the cases being from Harvard and Darden. This variety makes the book appropriate for both undergraduates and MBA students. The student CD-ROM, which is packaged with the book, is an interactive learning tool and brings the material to life.

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9780072429398

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