Overview

Build the Professional Online Presence You Need For Your Law Firm. The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future. --Steven Watts, Esq. This book has caused me to look at the Internet and web-based marketing very differently. Because of it, I am now embarking on an online clean-up of my profile and a promotion campaign. I feel I now have the tools to measure my success. --Carol Mutung'a-Kariuki How do you navigate the ever-changing world of online marketing and advertising? Online Law Practice Strategies explains everything you need to know to build a successful practice online, whether you're a solo practitioner or part of a large firm. This 5th Edition is our biggest update. You will learn: How to protect your referrals with a strong online presence Why online reviews matter and how you can get them How to build a mobile-optimized presence to grow web traffic How to use online paid ads to grow your leads

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