Online Intermediaries for Co-Creation: An Explorative Study in Healthcare
Author:   Christoph W. Künne
Publisher:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2018
ISBN:  

9783319845739


Pages:   224
Publication Date:   11 September 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Online Intermediaries for Co-Creation: An Explorative Study in Healthcare


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Overview

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.  

Full Product Details

Author:   Christoph W. Künne
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2018
Weight:   0.454kg
ISBN:  

9783319845739


ISBN 10:   331984573
Pages:   224
Publication Date:   11 September 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries  in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries  in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.     

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Author Information

Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).

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