Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing
Author:   Matthias Schu
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1st ed. 2017
ISBN:  

9783658182144


Pages:   136
Publication Date:   24 May 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing


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Full Product Details

Author:   Matthias Schu
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2017
Dimensions:   Width: 14.80cm , Height: 1.10cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783658182144


ISBN 10:   3658182148
Pages:   136
Publication Date:   24 May 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

Reviews

“New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.” (Erfurter Hefte zum angewandten Marketing, (54), 2017)


New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. (Erfurter Hefte zum angewandten Marketing, (54), 2017)


Author Information

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

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