Overview

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok�mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

Full Product Details

9798874761585

Table of Contents

Reviews

Author Information

Joost van Dreunen is an investor and strategic advisor to start-ups and financial funds active in video games. Previously, he was cofounder and CEO of SuperData Research, a games market research firm acquired by Nielsen in 2018, and he teaches at New York University's Stern School of Business. Multiple Voice Arts Award nominee Steve Marvel is one of only four narrators to be chosen a winner of the ACX Audiobook Narration Contest by Audible's Mike Charzuk. Steve received his classical theater training at Northwestern University and continues to work in theater, film, and television. The former voice of financial writer John Mauldin's Thoughts from the Frontline weekly newsletter, Steve's voice-over work also includes video games for the likes of Mattel, Sony, and Activision, and regular stints in eLearning. Steve applies his performance skills and mastery of accents to craft unique, distinctive characters for his fiction titles.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available