Overview

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.

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9781591843757

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Richard Brandt compellingly profiles one of the greatest Internet executives of the era. Stephen Leeb, author of The Oil Factor and Red Alert Brandt is an award-winning magazine writer and he has the classic U.S. journalist s approach meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it just like shopping on Amazon. Management Today

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"Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for ""BusinessWeek,"" where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com"

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