Overview
An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Full Product Details
Author: Richard L Brandt ,
Neil Shah ,
TBA
Publisher: Blackstone Audiobooks
Imprint: Blackstone Audiobooks
Dimensions:
Width: 16.50cm
, Height: 3.00cm
, Length: 15.70cm
Weight: 0.227kg
ISBN: 9781455126729
ISBN 10: 1455126721
Publication Date: 27 October 2011
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
One Click: Jeff Bezos and the Rise of Amazon.com...Does it make Jeff Bezos, Amazon's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click...a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it. -- Management Today One Click can serve as a primer for people who want to know why Amazon-indeed, the Internet-has so drastically altered the world we live in. -- Washington Independent Review of Books The content is a solid introduction to amazon.com and the genius who created it. -- Audiofile
One Click can serve as a primer for people who want to know why Amazon-indeed, the Internet-has so drastically altered the world we live in. -- Washington Independent Review of Books The content is a solid introduction to amazon.com and the genius who created it. -- Audiofile One Click: Jeff Bezos and the Rise of Amazon.com...Does it make Jeff Bezos, Amazon's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click...a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it. -- Management Today
Author Information
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Neil Shah is an Audie Award-nominated narrator and voice-over artist who has recorded numerous audiobooks and won an AudioFile Earphones Award. His reading include I Am an Executioner by Rajesh Parameswaran, The Hundred-Foot Journey by Richard C. Morais, and Stringer: A Reporter's Journey in the Congo by Anjan Sundaram. He is a classically trained actor with an MFA from the Old Globe / University of San Diego program and has appeared on off-Broadway and regional stages, as well as in film and television.
