Overview

LIKE ANY GOOD FAIRY TALE ... Once Upon a Time in Small Business is filled with adventures, colourful characters and life lessons. But unlike a fairy tale, this is real! Lee McCaffrey Krupa has started many profitable businesses in a number of different industries. Along the way she's had great successes and days she'd rather forget. In this book she'll take you on a journey straight into the heart of small business, sharing with you her years of experience and the accompanying business and life lessons. Each chapter is based on a single topic and is designed to be consumed by busy business owners looking for a quick bite of knowledge and inspiration. Get ready to learn about: - getting yourself right first - attracting new clients with content marketing - making genuine connections with your customers - ensuring your business looks the part - successfully juggling your personal and business life - managing the ups and downs that all businesses go through - running a successful family business. And so much more ...

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9781925648669

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A self-confessed small business junkie, graphic designer and writer, Lee has played a role in the start up and development of numerous successful companies. This has given her a global perspective on the world of business, and particularly design and content marketing. Now, as Lee and her husband Richard raise their young family and manage their growing portfolio of businesses, she is on a mission to share their experiences with other small business owners.

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