Overview

Starting a business is a minefield, and the idea is just the beginning. If the prospect of being an entrepreneur is a constant nagging dream, this guide is the perfect book for you. Danielle Sady has created not one, but two successful start-ups in the space of a few short years, with a career spanning over twenty years in some of Australia's biggest wholesale, retail and franchise businesses. Now Danielle is a freelance business consultant based in Melbourne, passionate about guiding those who started where she did. This book shares real life experiences of Danielle's journey to starting a successful business, providing a checklist to success for your own start up experience. Written in cleverly organised, highly informative chapters, you can devour the entire thing or jump in and out for the vital information you need. Danielle brings an innately human approach to the emotionally treacherous path of start-ups, incorporating mental wellbeing checks, some activities to propel you into action, a little bit of needed humour, some enticing personal analogies and some incredibly helpful life advice, in this invaluable guide to not only thriving in, but enjoying the world of ecommerce business. AUTHOR: Danielle Sady has created not one, but two successful start-ups in the space of a few short years, with a career spanning over twenty years in some of Australia's biggest wholesale, retail and franchise businesses. Now Danielle is a freelance business consultant based in Melbourne, passionate about guiding those who started where she did.

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The role of 'entrepreneur' is so demanding and challenging that it can't possibly be done. That's why it's important to think of the role as 'causing the realisation of your vision'. It's actually about your power to have and communicate a compelling vision and to attract the talented individuals you need into a cohesive and rewarding community. Danielle reached out to me early in her journey, and I have been pleased to be a small part of her business community. Stefan Preston, Entrepreneur

Author Information

Business Consultant and former Founder & Managing Director of Everyday Lingerie Co, Shisha Works.With a career of more than 20 years working for several of Australia's largest wholesale, retail, and franchisee businesses across a large variety of industries. Danielle gained valuable experience in sales, operations, marketing, product management, product development, brand building, strategic planning and team building which gave her the experience and passion for business start-up and in turn saw her launch 2 start-ups within a few years in very different categories and now has written her first book taking readers through the key areas of start-up businesses and all the questions they need to know the answers to, but didn't know they need to ask.Danielle created and launched Shisha Works in October 2017 with a mission to bring modern and innovative products from around the globe to the ANZ market. (www.shishaworks.com.au). Since its launch they have navigated the industry and all the changes that a global pandemic brought including seeing most of their wholesale clients closed for almost 18 months and pivoted the business to build their online presence and keep standing out from the crowd.Everyday Lingerie Co (ELC) was an idea that started in 2012 but did not launch until August 2019 which designs, making, and sells Australian Made bamboo underwear styles that offer everyday women comfortable, supportive, and breathable underwear they could wear day or night. ELC was built with a mission to create a community that loves the skin they are in and is a 100% Photoshop free brand which showcases models in all sizes. (www.everydaylingerieco.com)

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