Overview
The first behind--the--scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota--based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal--Mart. On Target is the first in--depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red--and--white logo, youthful television advertisements, and upscale partnerships--with designers like Michael Graves, Mossimo, and Todd Oldham--have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle-- and upper--income families across the country. In On Target, award--winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's--eye. Laura Rowley (Maplewood, NJ) is an award--winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Full Product Details
Author: Laura Rowley
Publisher: John Wiley and Sons Ltd
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 14.40cm
, Height: 1.50cm
, Length: 21.90cm
Weight: 0.255kg
ISBN: 9780471667292
ISBN 10: 0471667293
Pages: 224
Publication Date: 03 November 2004
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Out of Stock Indefinitely
Availability: Out of print, replaced by POD
We will order this item for you from a manufatured on demand supplier.
Author Information
LAURA ROWLEY is a journalist specializing in business. She is the personal finance columnist for Self magazine and a former producer/reporter for CNN business news. She reported on air for Your Money and Business Unusual, profiling numerous Fortune 500 companies. Her freelance work has appeared in the New York Times, Parents, and other publications. Visit her Web site at www.laurarowley.com.
