Overview

Why do we find things beautiful?Is there an evolutionary purpose to beauty?If so, how does this translate into art?How can we use this to make better art?How does this work with using a camera?Hank clearly asks, explores and answers all of these questions, amongst many others.Part OneThe book starts with an elegant deconstruction of beauty from an evolutionary perspective.He explains the critical role of beauty in our development as the dominant species. How this aids us both as individuals and as a community.Through part one, an integrated, simple and intuitive theory of art emerges from exploring these questions. It just makes sense and has relevance, not just to fine art photographers or artists in other media, but also to all forms of discourse and social commentary.Part TwoThe theory from part one is then applied to the construction of art through methods and techniques explained in part two.These techniques are instinctive, they seamlessly map onto the theory. Revealed with examples, extensive commentary, they are accessible for anyone with even a basic understanding of how a camera works and do not require sophisticated equipment.While the central focus is photographic technique, many of the ideas can also be applied more generally.These first two parts add up to detail an entirely new approach to looking at, understanding and creating fine art photography.Part ThreeThe book ends with a series of short articles covering key points through the creative workflow. Some articles are targeted at complete novices (such as choosing your first equipment), others are targeted for advanced users, professionals and career artists (lens apertures, pixel management and bit structures).You will be left with a sense of optimism, along with a desire to create, and a comprehensive toolkit to do it.While no prior specialist knowledge is assumed at any point in the book, the reader is treated as an adult, capable of realisation and insight independently.The writing style is inviting, clear and encouraging. The examples used are vivid, lucid and accessible throughout.What people are saying... This book is, for art theory, the moment when Einstein presented his papers on the Theory of Relativity... Over time I have seen Hank get to a stage akin to a zen master, or perhaps like Zarathustra, returned from the mountain. Konstantin, Music Producer This is a code to live by, not just a book on fine art or photography. CD Stone, Author and Development Psychologist I had no interest in photography, now I want to rush out, buy a camera and start exhibiting around the world. How did he do that to me? Geoff Carter, Media Consultant This is next level! It's like Ghost Dog for photographers. Where did this guy come from? Maxamike, Conceptual Artist

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9781916444010

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