Overview

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a ""narrative."" But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative. Specifically, listeners will learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; master the mindset needed to become a better communicator and make a forceful impact on their audience; stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and get results faster by using narrative as a productive tool that will fuel success.

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Zach Friend is a policy, public affairs, and communications expert who has worked for Barack Obama and John Kerry's presidential campaigns, the White House Council of Economic Advisers, the US Senate and US House of Representatives, and the Democratic National Committee. With Obama for America 08, he was a press secretary and spokesman in the battleground state of Pennsylvania. He's been quoted by MSNBC, Fox News, CNN, ABC, CBS, NPR, the LA Times, the Boston Globe, and Politico and is a blogger for the Huffington Post and Business Insider. Chris Abernathy is a lifelong professional storyteller who found his calling telling scary stories to campers around a roaring fire at Camp Sumatanga in Alabama. He spent the next thirty years telling stories on radio and television, earning a dozen Best in Broadcasting awards from the Alabama Broadcasters Association. In 2015 he began narrating audiobooks and now works full-time from his home studio. He is married with two sons and takes every opportunity to travel anywhere and everywhere he can convince his wife to go. Chris Abernathy is a lifelong professional storyteller who found his calling telling scary stories to campers around a roaring fire at Camp Sumatanga in Alabama. He spent the next thirty years telling stories on radio and television, earning a dozen Best in Broadcasting awards from the Alabama Broadcasters Association. In 2015 he began narrating audiobooks and now works full-time from his home studio. He is married with two sons and takes every opportunity to travel anywhere and everywhere he can convince his wife to go.

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