Overview

The opening sentence in the book says each of us was born creative, then we went to school. This is his creativity of expression. This simple expression just bowled me over - direct and highly effective. In one stroke the writer has achieved 3 things - a hot on our educational system which kills creativity, our inborn creative ability, and the need to change all this. This in a way also shows the simplicity of his expression. The book is an interesting read for everybody. There are several reasons to make this book memorable and quite impressive in proving its point. While describing his career he explains how he fed his need to be creative. This book will help you: -Understand 6 major creativity blocks and how to bust them -Learn the exact techniques that creative people use to connect the different dots to generate wow ideas. -Challenge assumptions to unshackle your creativity. -Use constraints to boost your creativity. -10x your ideas and set yourself apart -Develop the unlimited self-confidence to leap from your comfort zone to a 10x zone.

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