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9780822945901

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"An excellent, insightful discussion of a key television text and touchstone of American children's culture in the 20th Century. I have a very warm and loving feeling for Mr. Rogers from my own childhood of watching him on television, and this work deepened my appreciation of him and helped me see him in the full light of his Christian mission."""" - Michael Newman, University of Wisconsin-Milwaukee """"Original and intriguing. This book will contribute to a very much understudied, yet historically important, children's television program."""" - Ellen Ann Wartella, Northwestern University"

Original and intriguing. This book will contribute to a very much understudied, yet historically important, children's television program. --Ellen Ann Wartella, Northwestern University An excellent, insightful discussion of a key television text and touchstone of American children's culture in the 20th Century. I have a very warm and loving feeling for Mr. Rogers from my own childhood of watching him on television, and this work deepened my appreciation of him and helped me see him in the full light of his Christian mission. --Michael Newman, University of Wisconsin-Milwaukee

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Alexandra C. Klarén is assistant professor at the Johns Hopkins Carey Business School.

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