On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans
Author:   Xiuwen Feng (Associate Professor, School of Journalism & Communication, Shanghai Jianqiao University, China)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138852310


Pages:   170
Publication Date:   13 July 2016
Format:   Hardback
Availability:   In Print   Availability explained
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On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans


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Author:   Xiuwen Feng (Associate Professor, School of Journalism & Communication, Shanghai Jianqiao University, China)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.385kg
ISBN:  

9781138852310


ISBN 10:   1138852317
Pages:   170
Publication Date:   13 July 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1: Trade Marks and Brands 1.1. Trade Mark Briefs 1.2. Brand Briefs 2: Aesthetic and Cultural Issues in Brands 2.1. Three Aesthetic Principles of Naming brands 2.2. Cultural Issues in Brands 2.3. Comparison between Chinese Brands and English ones 3: On Translating Brands 3.1. Importance of Translating Brands 3.2. On Theories of Translating Brands 3.3. On Principles and Methods of Translating Brands 4: On Translating Brand Slogans 4.1. Brand Slogans Briefs 4.2. On the translation of Brand Slogans

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Author Information

Feng Xiuwen is Professor at Shanghai Jian Qiao University, Vice Director of the National Business Secretary Society, and a member of the Translators Association of China and the Shanghai Translation Society for Science and Technology. He has written and co-written more than ten English textbooks for university students and one monograph. His research project—On Translating Foreign Trade Marks and Brands into Chinese—is helping greatly to improve bilingual public signs in shopping areas and business areas. His research includes cross-cultural communication and pragmatic translation study.

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