Nutzerbezogene Marktforschung Fur Bibliotheken
Author:   Doreen Siegfried ,  Sebastian Johannes Nix
Publisher:   Walter de Gruyter
ISBN:  

9781306205245


Pages:   195
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Nutzerbezogene Marktforschung Fur Bibliotheken


Overview

This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of mystery shopping as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online research tools (e.g. catalogues, local portals).

Full Product Details

Author:   Doreen Siegfried ,  Sebastian Johannes Nix
Publisher:   Walter de Gruyter
Imprint:   Walter de Gruyter
ISBN:  

9781306205245


ISBN 10:   1306205247
Pages:   195
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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