Overview

University Grants Commission National Eligibility Test (UGC NET) is a national level test which is held twice in a year by Central Board of Secondary Education (CBSE) on behalf of UGC. This test is for Junior Research fellowship (JRF) and Assistant Professor or for both in Indian Colleges & Universities. UGC NET Examination consist of 2 papers: Paper -1 is compulsory for all students and Paper -2 is related to candidates' Post Graduation Subject. 'NTA UGC NET/ JRF/ SET-Mass Communication & Journalism' Paper 2 book is designed according to the latest pattern and syllabus of the UGC NET applicable from June 2019 Examination. It covers all the aspects and concepts of Mass Communication and Journalism subject in detail that are mention in the book, it completely covers whole syllabus in chapter wise manner. This book is divided into 27 Chapters with more than 3000 Multiple Choice Questions for thorough practice, also includes previous years' questions, 3 Model Papers as per the examination pattern and solved paper (July) 2018. All these features will make it a ladder of success in the preparation and will open great future possibilities for the aspirants. TABLE OF CONTENTS Solved Paper July 2018, Mass Communication and Journalism, Traditions, Media, Culture and Approaches to Communication, Models and Theories of Mass Communication, Development of Communication Change, Corporatisation of Development and Emergence of Global Civil Societies, Leaders of Social Reforms in India, News Reading, Writing and Editing, Journalism as a Profession and Critique of News Values, Advertising and Marketing Communication, Advertising: Management, Campaign and Marketing, Public Relations and Corporate Communication, Crisis Communication and Communication Audit, Concept of Laws and Ethics, Media and Other Important Acts, RTI and Other Important Acts, Media: Rules, Regulations and Guidelines, Media Management, Communication Design and Media Production Techniques, Economics and Commerce of Mass Media and Principle of Management in Media, ICT and Media, ICT in Education and Animation Concepts, Film and Television Theory, Indian Cinema and National Cinema Movements, Communication Research and Research Design, Communication and Media Research in India, Levels of Measurement of Research, Data Analysis and Ethical Consideration in Communication, Model Paper (1-3).

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