Overview

-- The new world of instant access, instant news, and -- for some -- instant failure. Avoid the curse of Andersen, Enron, Ford, Firestone, and Exxon.-- You are always a target -- even if you are completely blameless -- and what you must do to defend yourself.-- How to communicate directly with your stakeholders to tell your story -- and helping them to believe you.Whoever you are, whatever institution or corporation you represent, your reputation can be destroyed overnight. Feeding frenzies like Enron/Andersen and Firestone/Ford point to a new post-media world where traditional crisis management is no longer enough: where attacks can come from anywhere; and your key constituents expect direct, straight answers, without traditional journalistic intermediaries. In Now is Too Late, Gerald R. Baron shows executives and PR professionals precisely how the rules have changed: why public discourse has turned so ugly; why you're probably wearing the black hat, whether you have done anything wrong or not; and why the globalization movement makes you an even juicier target. Next, he offers a complete roadmap for defending yourself -- beginning with effective actions you must take now, before you're under attack. Discover how to build reputation equity in today's new environment; how to survive the maelstrom through clear thinking and clear strategy; and how to recover your reputation in the days, weeks, and months that follow a PR crisis.

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