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OverviewThe experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer. Full Product DetailsAuthor: gestalten , Peter MonradPublisher: Die Gestalten Verlag Imprint: gestalten ISBN: 9783967040326ISBN 10: 3967040321 Pages: 256 Publication Date: 08 March 2022 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationPeter Monrad is a Copenhagen-based graphic designer and creative director, musician, and avid consumer of IPA. Previously, he was creative director at AllerCP, one of the biggest creative agencies in Scandinavia. His passion project Not Just Beer chronicles the branding of modern craft beer and the brilliant designers behind the labels. Tab Content 6Author Website:Countries AvailableAll regions |
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