Overview

Is AI replacing salespeople, or exposing the ones who were never adding real value in the first place? If you work in B2B sales, you have probably felt the shift. Automated outreach. Self-serve buying. Leaders talking about efficiency and headcount. The pressure is real, and it is growing. This book argues something different. Sales is not dying. It is splitting in two. On one side are the salespeople who ignore AI and slowly become easier to replace. On the other are the ones who learn to use it properly and become more valuable than ever. This book shows you how to be the second. Written from a commercial perspective, not a technical one, this is a practical guide to using AI to strengthen your thinking, improve your conversations, and move deals forward without losing what makes you effective in the first place. You will learn how to use tools like ChatGPT to do the heavy lifting while you stay focused on what actually wins business: listening, questioning, judgement, and trust. Inside, you'll learn how to: - Turn AI into a quiet assistant for research, account planning, and territory strategy - Prepare sharper questions, meetings, and value stories in a fraction of the time - Write outreach, follow-ups, and proposals that sound like you, not like a template - Handle objections more clearly and protect margin without defaulting to discounting - Build a simple AI sales stack that supports your performance instead of threatening it You do not need to be technical. You do not need to love technology. You just need to be willing to adapt. If you have that feeling that buyers, automation, and new tools are changing the rules, this book will help you stay relevant, win better business, and prove that the human salesperson still has a clear advantage.

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9781068283420

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