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OverviewThis book explores the impact of Japanese and European nontariff barriers (NTBs) on the international marketing, investment, and technology strategies of small- to medium-sized high-technology U.S. firms. The study documents a pronounced dichotomy between strategies of small and large companies that, to a significant extent, reflects the gap in the resources, bargaining power, and familiarity with foreign markets of these two groups. Conclusions concerning the efficacy of corporate strategies adopted are supported by an analysis of over 20 case studies. These strategies range from licensing agreements with local firms to use of a trading company or local distributor, formation of a joint venture with a local firm, and establishment of a wholly owned subsidiary in the foreign market. Full Product DetailsAuthor: Michael F. Oppenheimer , Donna M. TuthsPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780367014018ISBN 10: 0367014017 Pages: 218 Publication Date: 07 June 2019 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface -- Executive Summary -- Introduction -- Nontariff Barriers and Their Effects -- Biotechnology -- Computers -- Semiconductors -- Software -- Telecommunications Equipment -- Observations on Trade Policy ImplicationsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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