Overview

The platform owns the relationship you built. Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The ""creator middle class"" was always a myth, and independence turned out to be the most expensive rent in the business. No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself. Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land. Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.

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9798993175201

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Reviews

""Provides essential context for the dramatic upheavals that creators are causing across traditional media, branding, and marketing."" - Jim Louderback, CEO, Inside the Creator Economy ""Reframes the modern entertainment revolution with a builder's eye, showing how systems, not stars, now power creativity."" - Michael Cerda, Author, Build Something; Former VP Product, Disney+ ""Makes sense of how process, data, and creative intent finally merged-and what that means for every operator building media today."" - Daniel Murray, President & CFO, CreatorIQ ""Offers a bird's-eye view of how creator IP and changing audience behaviors have reshaped the entertainment map."" - Adam Rymer, Former President, Legendary Digital Networks ""Takes the romance out of media and replaces it with mechanics-incentives, data, and infrastructure."" - Michael Pachter, Managing Director, Wedbush Securities ""Captures the moment when rights management, packaging, and operational design turned creator output into real companies."" - Lee Essner, Former Co-CEO, Jukin Media

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