Overview

Even though there's proof that it makes men's lives better too, gender equality is still a long way off. So why aren't more men joining in, using their power to drive change? Why, in some areas, are we even going backwards? Lori realised that the answer may lie in a famous anti-smoking advert from decades ago. In it, a beautiful blusher-brush lies in a dirty ashtray - because young women were more motivated to stop smoking by the fact that it dulls your skin, than they were by the knowledge that it kills you. In No More Menemies Lori uses the skills she developed as a top strategist in the world of advertising and branding, to understand what might stop men feeling like the enemy in a gender war, and start motivating them to want to create change instead. She sets out eight different issues to overcome, including the masculine superiority myth, how sex and power are intertwined, how men police each other's masculinity, and the damaging narratives about dads not being natural nurturers. She shares what she's learned from many hours of conversation with all kinds of regular guys, along with some ideas that might help us overcome this 'menemies' mindset, and build a world that works better for all of us. It's a practical book, full of hope, that shows how we can find the way forward together.

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9781739745318

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Reviews

"""I cannot recommend No More Menemies enough. I'm just blown away by how well researched, articulate and practical it is."" ""I cannot overstate the importance of this work. Lori's approach to bringing men's experience front and centre create change is so illuminating and will be life changing for many."" ""Lori's approach is brilliant - she's uses hard data and qualitative research to come to considered, rational conclusions and suggestions as to how we can collectively do better when it comes to gender equality."" ""This book is jam packed with facts AND new ideas on how to move the gender equality agenda forward. A must read."""

Author Information

Lori is a multi-award-winning strategist and entrepreneur with decades of experience working with some of the world's biggest and most successful brands, including Amazon, Vue, Google, the BBC and Reach.Suffering a traumatic sexual assault as a young woman means Lori has long been driven to help build a more gender-equal world. Now, she uses the expertise in changing attitudes and behaviour that she's developed over decades in branding, advertising and the media to address the issue: why aren't more men getting involved in gender equality, which is proven to benefit all of us?No More Menemies answers that question, with deep insight from all kinds of men from undergrads to grandads, setting out how we can get past the gender wars and 'Menemies' mindset to build a future that works better for us all.

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