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9781642253597

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Taking the Mystery Out of Marketing for Small Businesses A Do-It-Yourself Guide to Creating a Realistic, Effective Strategy With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? But you must sustain and grow your business to be successful, so you need to market it. e mystery is: how? Author Jon Martinsen has guided hundreds of small- and medium-sized businesses through the countless and continual changes in media and marketing in the digital age. is book is a practical guide for those who want to get an easy-to-read insight into the basics of marketing today. It outlines a simple approach that any business owner can adopt to best reach their customers and prospects, making it possible for business owners to develop effective strategies for maintaining and growing their businesses.

Taking the Mystery Out of Marketing for Small Businesses A Do-It-Yourself Guide to Creating a Realistic, Effective Strategy With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? But you must sustain and grow your business to be successful, so you need to market it. e mystery is: how? Author Jon Martinsen has guided hundreds of small- and medium-sized businesses through the countless and continual changes in media and marketing in the digital age. is book is a practical guide for those who want to get an easy-to-read insight into the basics of marketing today. It outlines a simple approach that any business owner can adopt to best reach their customers and prospects, making it possible for business owners to develop effective strategies for maintaining and growing their businesses.

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Jon Martinsen is the CEO of FCR Media Group, an international group of digital media companies that specializes in marketing for small- and medium-size businesses. His work with international clients has allowed him to experience many cultures and understand the common problems that such businesses face. Over his career, he has worked in IT, finance, operations, business development, sales, marketing, and general/executive management, so he has a 360-degree view of how the various parts of a business work--and how they need to work together to develop effective marketing efforts

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