Full Product Details
Author: Håkan Håkansson (BI Norwegian Business School, Oslo, Norway) ,
Ivan Snehota (Universita` dela Svizzera Italiana, Lugano, Switzerland)
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Dimensions:
Width: 15.20cm
, Height: 2.20cm
, Length: 22.90cm
Weight: 0.573kg
ISBN: 9781787145504
ISBN 10: 1787145506
Pages: 352
Publication Date: 01 September 2017
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
In 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape. -- Annotation (c)2017 * (protoview.com) *
In 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape.--Annotation (c)2017 (protoview.com)
In 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape. -- Annotation ©2017 * (protoview.com) *
Author Information
Håkan Håkansson is Emeritus professor and one of the founding members of IMP. Has published a number of books and articles about business relationships and networks. His current research interest is development issues including innovations in business networks.Ivan Snehota is Emeritus Professor of Marketing. Founder member of the IMP group. His current research interests focus on new business development in B2B, innovation in business networks and sales. He is co-author of several books and articles on business in networks and B2B marketing. Currently Editor in Chief of the IMP Journal (Emerald Publishing).
