Overview

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population--and their buying power--is rapidly diminishing, leading to reduced spending. However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to: ● Use ten surprising emotional buy triggers the affluent find irresistible ● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable ● Use Kennedy's Million-Dollar Marketing System--a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use ● And more

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Martin J. Fischer thrives off helping entrepreneurs build successful and thriving businesses. He is the founder and creator of Waiternomics, a direct marketing company. Over the years, Martin extracted invaluable marketing lessons from his career in hospitality, which he applied to both his online and offline consulting business. Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series; a serial, successful, multi-millionaire entrepreneur; and a trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients running businesses from $1 million to $1 billion in size. He influences over one million independent business owners annually through his newsletters, tele-coaching programs, local chapters, and Kennedy Study Group meetings in over a hundred cities and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, Ohio. Tim Fannon is an actor, director, and teaching artist living in Los Angeles. He received his MFA in acting from Brooklyn College and has studied Shakespeare at the Royal National Theatre and the British Academy of Dramatic Arts in London, and in Stratford-upon-Avon with the Royal Shakespeare Company. Tim Fannon is an actor, director, and teaching artist living in Los Angeles. He received his MFA in acting from Brooklyn College and has studied Shakespeare at the Royal National Theatre and the British Academy of Dramatic Arts in London, and in Stratford-upon-Avon with the Royal Shakespeare Company.

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