Overview

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ordinary businesses including retail stores, restaurants, and sales.

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Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing. Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life with his engaging, confident, and trustworthy voice. Mike's broad background includes voicing commercials, eLearning projects, real estate videos, corporate and web-based videos, and brand imaging, appearing in regional and national television commercials as an on-camera talent, and serving as the mayor of his hometown of Saratoga Springs, New York. Mike is also a Voice Arts Award-nominated podcast producer as well as an author. He is a frequent speaker at learning and voice-over conferences. Mike currently lives in Saratoga Springs, New York, with his wife and four children.

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