Overview

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

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9781642011685

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Dan S. Kennedy is the provocative, truth-telling author of the popular ""No B.S."" book series; a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. Marty Fort is a musician, music school owner, best-selling author, and one of Dan Kennedy’s top, private clients for over 12 years. Marty has spoken on stage at many of Dan’s marketing & business events— sharing how he’s successfully implemented Dan’s magnetic marketing to help him grow his music coaching businesses. Darcy Juarez, is a direct response marketer, speaker, author and coach. She has spent the last 18 years teaching entrepreneurs and small business owners how to grow their businesses by creating marketing assets to leverage their time. She is highly sought after for her insights and advice in growing businesses using the Magnetic Marketing principles and building systems for efficient and effective attraction, conversion, and retention.

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