Overview

From the dusty textile mills of early 20th-century Japan to the gleaming assembly lines of a global giant, Nippon Steel and Horsepower: The Toyota Chronicle charts the extraordinary rise of Toyota, the company that redefined how the world moves. This comprehensive, fact-driven narrative traces Toyota's journey from its humble beginnings under Sakichi Toyoda to its ascent as the world's largest automaker, highlighting the technological breakthroughs, leadership resilience, and cultural values that shaped every step. Through wars, recessions, environmental revolutions, and global crises, Toyota's story is one of constant reinvention and unwavering commitment to quality, innovation, and mobility for all. From the iconic Corolla and Land Cruiser to the hybrid revolution led by the Prius and the company's bold entry into electric and autonomous mobility, this book chronicles every milestone with precision and depth. Nippon Steel and Horsepower is not just the story of cars-it is the story of how movement itself transforms societies, economies, and lives. Drawing on the enduring principles of Kaizen, Jidoka, and respect for people, this definitive account reveals how Toyota's impact extends far beyond roads and racetracks, reaching into the heart of modern life.

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9781923545465

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