Overview

NIL Isn't Sponsorship. It's Performance Marketing. Name, Image, and Likeness (NIL) is one of the most misunderstood opportunities in small business marketing. Most companies either ignore it entirely or waste money chasing hype, exposure, and vanity metrics. This book shows what actually works. Written for operators-not spectators-NIL for Small Business breaks down how local companies and online brands can use athletes as distribution assets to drive real customers, measurable revenue, and repeatable results. Inside, you'll learn: - How to structure NIL deals that actually convert - Why local athletes outperform big influencers - How to launch NIL campaigns without bloated budgets - What compliance really matters-and what doesn't - How to turn athletes and creators into a repeatable system This is not a branding book. It's an execution guide.

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