Niche: The missing middle and why business needs to specialise to survive
Awards:   Long-listed for CMI Management Book of the Year 2012 (UK) Long-listed for CMI Management Book of the Year: Innovation & Entrepreneurship Category 2012 Long-listed for CMI Management Book of the Year: Innovation & Entrepreneurship Category 2012.
Author:   James Harkin
Publisher:   Little, Brown Book Group
ISBN:  

9780349123004


Pages:   256
Publication Date:   02 August 2012
Format:   Paperback
Availability:   To order   Availability explained
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Niche: The missing middle and why business needs to specialise to survive


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Awards

  • Long-listed for CMI Management Book of the Year 2012 (UK)
  • Long-listed for CMI Management Book of the Year: Innovation & Entrepreneurship Category 2012
  • Long-listed for CMI Management Book of the Year: Innovation & Entrepreneurship Category 2012.

Overview

Full Product Details

Author:   James Harkin
Publisher:   Little, Brown Book Group
Imprint:   Abacus
Dimensions:   Width: 20.00cm , Height: 1.70cm , Length: 13.00cm
Weight:   0.206kg
ISBN:  

9780349123004


ISBN 10:   0349123004
Pages:   256
Publication Date:   02 August 2012
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

A fascinating book . . . Compelling . . . Its easy-going style ranges confidently over the modern marketing landscape and the examples of brands rising and falling are compelling. The research is excellent -- Jamie Collinson * Management Today * James Harkin . . . wears lightly a wide range of expertise . . . A good read -- John Kay * Financial Times *


James Harkin . . . wears lightly a wide range of expertise . . . A good read -- John Kay * Financial Times * A fascinating book . . . Compelling . . . Its easy-going style ranges confidently over the modern marketing landscape and the examples of brands rising and falling are compelling. The research is excellent -- Jamie Collinson * Management Today *


Author Information

James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.

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