Overview

100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include: - How to be a boss and a human being at the same time - Why trust in your brand is so precious - How to gain a share of both heads and hearts Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

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9780715655092

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'Wise words.' - FINANCIAL TIMES 'The best and wisest book on advertising I've ever read.' - BERNARD BARNETT, former editor of Campaign

'Wise words.' – FINANCIAL TIMES 'The best and wisest book on advertising I've ever read.' – BERNARD BARNETT, former editor of Campaign

Author Information

Peter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.

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