Overview

Revolutionary new software applications are constantly emerging onto the market. As part of an academic series written on alternative technology, this text presents key information on Social Networking and encourages hands-on learning throughout the material.

Full Product Details

Author:   Michael Miller
Publisher:   Pearson Education (US)
Imprint:   Pearson
Dimensions:   Width: 27.50cm , Height: 1.20cm , Length: 22.50cm
Weight:   0.513kg
ISBN:  

9780137063741

ISBN 10:   0137063741
Pages:   264
Publication Date:   15 December 2010
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Replaced By:   9780133418736
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter One | A Practical Guide to Social Networking 1 Objective 1 Understand Social Networks 1 Objective 2 Recognize the Benefits of Social Networking 5 Objective 3 Comprehend the Hazards and Limitations of Social Networking 6 Objective 4 Protect Your Privacy 7 Objective 5 Recognize Social Networking Do's and Don'ts 9 Objective 6 Appreciate How Businesses Use Social Networking 11 Objective 7 Realize The Future of Social Networking 12 Chapter Two | Using Facebook: The Basics 17 Objective 1 Get Started with Facebook 18 Hands-On Exercise 1 Setting Up Your Facebook Account 19 Objective 2 Personalize Your Profile 23 Objective 3 Find Friends 24 Hands-On Exercise 2 Finding Friends 25 Objective 4 Manage Your Homepage 30 Hands-On Exercise 3 Using the Homepage 31 Objective 5 Update Your Status 33 Hands-On Exercise 4 Posting Status Updates 34 Objective 6 Communicate with Friends 38 Hands-On Exercise 5 Communicating with Friends 38 Objective 7 Use Facebook Applications 41 Chapter Three | Using Facebook: Advanced Techniques 47 Objective 1 Share Photos and Videos 47 Hands-On Exercise 1 Sharing Photos and Videos 48 Objective 2 Manage Events 56 Hands-On Exercise 2 Working with Events 57 Objective 3 Join Groups, Networks, and Fan Pages 60 Objective 4 Create Groups and Fan Pages 61 Hands-On Exercise 3 Working with Groups, Networks, and Fan Pages 62 Objective 5 Network Professionally 68 Objective 6 Manage Your Privacy Settings 69 Hands-On Exercise 4 Managing Privacy Settings 70 Chapter Four | Using MySpace 79 Objective 1 Sign Up for and Navigate MySpace 80 Objective 2 Update Your Status 82 Hands-On Exercise 1 Set Up a MySpace Account and Update Your Status 82 Objective 3 Personalize Your Profile Page 85 Hands-On Exercise 2 Personalize Your Profile Page 86 Objective 4 Find and Communicate with Friends 91 Hands-On Exercise 3 Find and Communicate with Friends 91 Objective 5 Manage Your Blog 95 Objective 6 Share Photos and Videos 96 Hands-On Exercise 4 Share Photos and Videos 97 Objective 7 Join and Create Groups 101 Hands-On Exercise 5 Join and Create Groups 101 Objective 8 Promote Yourself or Your Band 105 Chapter Five | Using LinkedIn 111 Objective 1 Sign Up for and Navigate the LinkedIn Site 112 Objective 2 Personalize Your Profile 113 Hands-On Exercise 1 Editing Your LinkedIn Profile 116 Objective 3 Find New Connections 126 Hands-On Exercise 2 Finding New Connections 126 Objective 4 Send and Receive Messages 131 Hands-On Exercise 3 Sending and Receiving Messages 132 Objective 5 Join and Create Groups 135 Hands-On Exercise 4 Joining and Creating Groups 135 Objective 6 Research Companies 138 Hands-On Exercise 5 Researching Companies 139 Objective 7 Look for Employment 142 Chapter Six | Using Twitter 149 Objective 1 Sign Up for and Configure Your Twitter Account 150 Hands-On Exercise 1 Signing Up for and Configuring a Twitter Account 150 Objective 2 Personalize Your Profile 153 Hands-On Exercise 2 Personalizing Your Profile 154 Objective 3 Tweet 157 Hands-On Exercise 3 Tweeting 159 Objective 4 Follow Others 162 Hands-On Exercise 4 Following Others 163 Objective 5 Search for Hot Topics 168 Hands-On Exercise 5 Searching for Hot Topics 168 Objective 6 Use Twitter Applications 169 Chapter Seven | Using Virtual Worlds as Social Networks 175 Objective 1 Understand Virtual Worlds 176 Objective 2 Sign Up for Second Life 178 Hands-On Exercise 1 Signing Up for Second Life 179 Objective 3 Personalize and Control Your Avatar 184 Hands-On Exercise 2 Personalizing and Controlling Your Avatar 185 Objective 4 Navigate the Virtual World 188 Hands-On Exercise 3 Navigating the Virtual World 189 Objective 5 Networking with Others in Second Life 192 Hands-On Exercise 4 Networking with Others 193 Chapter Eight | Using Other Social Media 203 Objective 1 Use Social Bookmarking Services 204 Hands-On Exercise 1 Social Bookmarking with Digg 207 Objective 2 Share Photos with Flickr 212 Hands-On Exercise 2 Uploading and Sharing Photos with Flickr 213 Objective 3 Share Videos with YouTube 218 Hands-On Exercise 3 Uploading and Sharing Videos with YouTube 219 Objective 4 Microblog with Google Buzz 227 Hands-On Exercise 4 Using Google Buzz 228 Objective 5 Create Your Own Social Network with Ning 231 Objective 6 Explore Other Social Media 232 Appendix: Comparing Social Networks 239 Glossary 241 Index 245

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Author Information

Michael Miller has written more than 100 non-fiction how-to books over the last two decades, including Absolute Beginner's Guide to Complete Basics, Windows 7 Your Way, YouTube for Business, The Complete Idiot's Guide to Music Theory, and the Introduction to Google Apps textbook. His books have collectively sold more than 1 million copies worldwide. Miller has established a reputation for his conversational writing style and for clearly explaining complex topics to casual readers. More information can be found at the author's website, located at www.molehillgroup.com.

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