Overview

Marketing has changed forever. It's no longer about sending messages, but about creating intelligent conversations that connect brands and people in real time. This book is your guide to understanding and applying Agentic Marketing, the new era powered by Salesforce Marketing Cloud Next and Agentforce, where artificial intelligence not only executes, but also thinks, decides, and acts. What will you find in this book? A clear vision of the new paradigm: how AI, data, and automation are transforming the relationship between brands and people. Key architecture and components: Data 360, Flows, Campaigns, Personalization, Marketing Intelligence, and Agentforce. Real-world examples: inspiring examples like the Mountains Call experience, showing how to launch omnichannel campaigns powered by AI. Best practices and frameworks: for designing campaigns, optimizing content, orchestrating journeys, and intelligently measuring results. Humanistic principles for using AI purposefully: how to preserve creativity, empathy, and critical thinking in an automated world. A Guide to Transition: Concrete Steps to Evolve Toward Agentic Marketing Without Rebuilding Your Technology Stack Why is this book different? Because it's not just about technology, it's about people. It teaches you how to combine AI and human creativity to design authentic, relevant, and ethical experiences. The future of marketing isn't about thinking less, but about thinking better. Ideal for: Marketers, Consultants and Architects who implement Salesforce solutions. Marketing professionals who want to lead the digital transformation. Business leaders of brands seeking to create memorable experiences. Get ready to take the leap into next-gen marketing. Start small, scale fast, and lead the new era with vision, strategy, and humanity.

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