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9780226388588

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Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibly groundbreaking work. - New York Times Book Review News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion.... All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here. - Public Interest

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Shanto Iyengar is the Harry and Norman Chandler Professor of Communication, professor of political science, and director of the Political Communication Lab at Stanford University. He is the author of several other books. Donald R. Kinder is the Philip E. Converse Collegiate Professor in the Department of Political Science and professor of psychology and research professor in the Center for Political Studies of the Institute for Social Research at the University of Michigan, as well as the author of several additional books.

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