Overview
The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday’s newspaper readers, TV news viewers, and online news consumers. Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers. News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed. As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
Full Product Details
Author: Paula M. Poindexter
Publisher: Peter Lang Publishing Inc
Imprint: Peter Lang Publishing Inc
Edition: New edition
Dimensions:
Width: 15.00cm
, Height: 2.30cm
, Length: 22.50cm
Weight: 0.420kg
ISBN: 9781433128400
ISBN 10: 1433128403
Pages: 272
Publication Date: 31 August 2016
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
To conclude, News for a Mobile-First Consumer is an easy-to-read and accessible book which gives a broad overview of news in a mobile world. It brings together insights of audience studies and journalism. The book should be on the reading list for (American) students interested in innovation and journalism. Also, news organizations would benefit reading the book to get a better insight into their mobile audiences. (Kristin Van Damme, International Journal of Digital Television Vol. 8, Number 2 2017)
Author Information
Paula M. Poindexter (Ph.D., Syracuse University) is a journalism professor at the University of Texas at Austin. She is author of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? (Peter Lang, 2012). She is a past president of the Association for Education in Journalism and Mass Communication (AEJMC) and in that role was responsible for creating “News Engagement Day.” Poindexter’s news media experience includes the Los Angeles Times and Houston’s KPRC-TV.
