New Service Development
Author:   James A Fitzsimmons (University of Texas, Austin) ,  Mona J Fitzsimmons (University of Texas, Austin)
Publisher:   Sage Publications (CA)
ISBN:  

9781322413204


Pages:   345
Publication Date:   01 January 1999
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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New Service Development


Overview

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

Full Product Details

Author:   James A Fitzsimmons (University of Texas, Austin) ,  Mona J Fitzsimmons (University of Texas, Austin)
Publisher:   Sage Publications (CA)
Imprint:   Sage Publications (CA)
ISBN:  

9781322413204


ISBN 10:   1322413207
Pages:   345
Publication Date:   01 January 1999
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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