Overview

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Discusses how new new media are transforming our culture Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging ...these and other new new media are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television.New New Media details the benefits, opportunities, and dangers of these transformations. New new media, as opposed to the traditional new media of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party, and Occupy Wall Street. This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press. Learning Goals Upon completing this book, readers will be able to: * Discuss the impact new new media have on our society * Understand the mechanics of Twitter, YouTube, Facebook, Wikipedia and other types of new new media * Discover the newest new media - Foursquare, Pinterest, WikiLeaks, Anonymous, Goggle+ Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205912141 / ValuePack ISBN-13: 9780205912148

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9780134085661

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Paul Levinson, PhD, is Professor of Communication & Media Studies at Fordham University in New York City. His eight nonfiction books, including The Soft Edge (1997), Digital McLuhan (1999), Realspace (2003), Cellphone (2004), and New New Media (2009; 2nd edition, 2012) have been the subject of major articles in the New York Times, Wired, and the Christian Science Monitor, and have been translated into ten languages. His science fiction novels include The Silk Code (1999, winner of the Locus Award for Best First Novel), Borrowed Tides (2001), The Consciousness Plague (2002), The Pixel Eye (2003), and The Plot To Save Socrates (2006). His short stories have been nominated for Nebula, Hugo, Edgar, and Sturgeon Awards. Paul Levinson appears on The O'Reilly Factor (Fox News), The CBS Evening News, NewsHour with Jim Lehrer (PBS), Nightline (ABC), Dylan Ratigan (MSNBC) and numerous national and international TV and radio programs. His 1972 LP, Twice Upon a Rhyme, was re-issued on mini-CD by Big Pink Records in 2009, and was re-issued in a vinyl remastered re-pressing by Sound of Salvation/Whiplash Records in December 2010. He reviews the best of television in his InfiniteRegress.tv blog, writes political and media commentary for Mediaite, and was listed in The Chronicle of Higher Education 's Top 10 Academic Twitterers in 2009.

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