Overview

Lives are increasingly lived through mediated channels like smartphones and computers Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail. Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives is an introduction to communication theories, concepts, and research as it applies to Web 2.0 technologies. The unique approach uses theories as lenses to look closely at different types of Web 2.0 technologies, their uses and their effects. Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives by Rebecca M.L. Curnalia: Includes a summary of each theory, the concepts and assumptions of it, and offers an applied example that applies it to a current event or new technology. Promotes self-reflection on the reader's uses of technology and critical thinking by presenting recent scholarship that tests or applies the theory in the Web 2.0 environment. Helps readers explain, synthesize, apply, and visualize how communication theories and research methods fit together to help one understand ourselves, others, and society. Integrates examples, activities, and links to relevant research and resources throughout.

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9781465291080

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