Overview

Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its importance in organizations. New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach applies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in various B2B contexts and offer alternative approaches that contribute to a better understanding of the subtleties and multi-faceted nature of trust and trust-related management. The book provides advanced original insights on trust for researchers and practitioners working within Management, Purchasing and B2B Marketing, and offers practical tools to build lasting and successful business relationships.

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9781838670634

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This volume consists of seven articles on the role of trust in business-to-business relationships and how it impacts decisions. Business and other researchers from Europe, South Africa, Australia, and the US address the topic in emerging, developing, and developed countries, including the determinants and outcomes of cognitive trust during the expansion phase in buyer-supplier relationships in the US, China, and Brazil; factors that influence initial and future trust for sellers of natural essential oils on e-marketplaces in South Africa; online trust signals used by buyers to assess providers' trustworthiness in the context of industrial services in Austria; how inter-organizational and interpersonal trust are created and how these trust levels can be balanced to create positive outcomes in high-involvement customer-supplier relationships; loyalty strategies used by agri-food industries to maintain distributors; and case-based models of firms' marketing strategies within different context configurations, using the principles of complexity theory. -- Copyright 2019 * Portland, OR *

Author Information

Houcine Akrout is Associate Professor of Marketing at INSEEC School of Business and Economics, France. His research has been published in numerous highly-ranked international journals, including Information & Management and Industrial Marketing Management. Karine Raïes is Assistant Professor of Marketing at INSEEC School of Business and Economics, France. Her research has been published in numerous highly ranked academic journals, including the Journal of Business Research and Recherche et Applications Marketing.  Arch G. Woodside is Visiting Research Professor at Coastal Carolina University, USA. He is the author/editor of 450 journal articles and over 50 books, and is the series editor of Advances in Business Marketing and Purchasing and Advances in Culture, Tourism, and Hospitality Research (Emerald).

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