Overview

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.

Full Product Details

9781947441101

Table of Contents

Reviews

Author Information

Pragyan Rath, Assistant Professor in Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India.

Tab Content 6

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