Overview

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and              opportunities within the sector. The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply        chains and design, to how brands can adapt to the digital revolution. Featuring the best research presented at the Fashion Marketing Consumption and Discourse Colloquium, this book features contributors from around the globe and is          split into four sections covering retail, digital, luxury, and sustainability. With topics such as the democratization of fashion, omni-channel retailing, eco fashion, and                product design, the collection offers insights and recommendations on this fast-moving industry.  

Full Product Details

Author:   Kate Armstrong
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
ISBN:  

9783031941955

ISBN 10:   3031941950
Pages:   215
Publication Date:   03 January 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
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Table of Contents

Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the  Fashion Consumption Landscape.- Chapter 3: How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing.- Part 2: Sustainability.- Chapter 4: Examining the Motivation Construct and its Influence on the ‘Conscious Consumption’ of Second-hand Luxury Fashion.- Chapter 5: Omnichannelling as the Key to Establishing Circularity in Fashion Retail.- Chapter 6: Translating ‘Sustainability’: Exploring the Impact of Language in the Fashion Context.- Part 3: Retail.- Chapter 7: Fashion ReTale: The Re-Telling of Retail Luxury Fashion.- Chapter 8: Sustainability in Fashion Retail: The Design of Fashion Retail Stores.- Chapter 9: Omni-Channel Fashion Retailing: New Horizons.- Part 4: Luxury.- Chapter 10: Luxury Zeitgeist: An investigation into the acceleration of the Luxury Fashion Re-commerce and Resale Market.- Chapter 11: The Transformative Power of Art via a Luxury Fashion Lens.

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Author Information

Dr. Kate Armstrong is Head of College, London College of Contemporary Arts accredited by Gold TEF award winning University for the Creative Arts. Her commercial and academic research interests and outputs fall under the umbrella of Consumer Behaviour and the Creative Industries, with a more recent focus on fashion. Kate is an advocate for equality and all communities and a proud founding member of the Forbes Women Forum for female leaders to exchange insights, ideas and knowledge. Kate is Founder and Chair of the Fashion Marketing Consumption research network (FMCd) and SIG, aligned with the Academy of Marketing with over 300 members and rising (www.fashionmarketingandconsumption.com). In addition, she is Founder and Chair of the N.I.C.E Group (Network in Creative Education).  

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