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Author:   Sue Birley
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780415702799

ISBN 10:   0415702798
Pages:   216
Publication Date:   13 November 2014
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Acknowledgements; Introduction; 1. The Dream: Seamach Engineering 2. The Choice of Partner: Light Engineering 3. The Deal between Partners: The Box 4. Evaluating the Business Plan: Continental Trucking Ltd 5. Fitting the Product to the Market: Lingua Franca 6. Barriers to Entry for a New Service: Girogift – the Airmail Voucher Service 7. Subcontracting v. Manufacturing: Precision Engineering Industries 8. Moving from Managing a Business to Setting up a New One in the Same Market: Eurobond Laminates Ltd 9. Forming an Export Business: N & Z European Hi-fi (Discounts) Ltd 10. Importing: Leather Imports 11. The Deal: The Great Button Bonanza 12. The Joint Venture: JVC Ltd 13. Finding the Right Marketing Strategy: Pamal 14. Matching Marketing and Production: The Omniclock 15. The Technological Breakthrough: RES Components 16. Capitalising on Different, but Associating, Products: Cowpact Ltd 17. The Break-up of a Partnership: Steel Fabricators Ltd (SFL) 18. The Management Buyout: Certikin 19. Translating the Dream into a Business

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