Overview

Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) marketers are embracing these new solutions more than ever. This book builds on the foundation of The Essentials of Shopper Technology, published in 2012. Both volumes are divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. A deft use of Shopper Technology has become a necessary skill nowadays. Keeping up with changes is critical to success. Mobile marketing, social media, sophisticated analytics and the like are continuing to evolve. Those changes-and others-are presented in this book.

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9781478701415

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The Shopper Technology Institute (STI) aims to create awareness of established and emerging shopper technologies and practices for retailers, wholesalers and CPG manufacturers. It achieves these goals by publishing newsletters and books, conducting research, hosting share groups, providing education through conferences, webinars and webcasts, and connecting with the industry through social media channels such as LinkedIn, Facebook and Twitter. In sum, the Institute is a one-stop clearinghouse for trends and developments in Shopper Technology as well as a forum for thought leadership and an advocate for best practices. For more information, visit www.ShopperTech.org.

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