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OverviewFollowing on from the success of Garden Tourism this latest offering New Directions in Garden Tourism provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves in to new themes and contemporary trends, from art and culture, to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to new topics, the book also provides expansion of chapters previously touched upon in Garden Tourism such as the continued rise in urban gardens, events, and garden economics. · Update on visitor statistics · New case studies throughout · Full colour images This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging-style that will also appeal to casual readers interested in gardens. Full Product DetailsAuthor: Richard W Benfield (Formerly Central Connecticut State University, USA)Publisher: CABI Publishing Imprint: CABI Publishing Dimensions: Width: 17.20cm , Height: 1.10cm , Length: 24.40cm Weight: 0.560kg ISBN: 9781789241754ISBN 10: 1789241758 Pages: 216 Publication Date: 23 December 2020 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDr. Benfield has been researching, consulting and guiding gardens on visitor management for over 25 years. As Professor and Chair of Geography at Central Connecticut State University his research agenda has covered garden management in 123 countries and all continents, and he is the author of the much-acclaimed CABI books Garden Tourism and New Directions in Garden Tourism considered by many the seminal works in garden management. He is a much-acclaimed speaker having presented to and for Botanic Gardens Conservation International (BGCI), the American Public Garden Association (APGA), Botanic Gardens of Australia and New Zealand (BGANZ), The New Zealand Gardens Trust, The Canadian Garden Council, and individual gardens including the Royal Botanic Garden at Kew, the National Trust, Eden project and well as over 100 local garden clubs and associations. Tab Content 6Author Website:Countries AvailableAll regions |
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