Overview
Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to these new topics, the book also expands on important areas such as the continued rise of urban gardens, garden events, historic gardens and garden economics. It features: Visitor statistics for gardens around the world up to 2019. New case studies of The National Garden of Wales, Missouri Botanic Garden, Queens Botanic Garden, and Bombay Sapphire Gin Distillery in Hampshire, UK. Full-colour images that show gardens in airports, new structures and initiatives in botanic gardens, the use of botanicals in gin distilling, animals and birds and the importance of gardens to their survival, and garden responses to the restrictions imposed on them by the COVID -19 pandemic. This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging style that will appeal to garden managers, students of horticulture and tourism, and casual readers interested in the phenomena of gardens.
Full Product Details
Author: Richard W Benfield (Formerly Central Connecticut State University, USA)
Publisher: CABI Publishing
Imprint: CABI Publishing
Dimensions:
Width: 17.20cm
, Height: 1.50cm
, Length: 24.40cm
Weight: 0.682kg
ISBN: 9781789241761
ISBN 10: 1789241766
Pages: 216
Publication Date: 23 December 2020
Audience:
College/higher education
,
Professional and scholarly
,
General/trade
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Author Information
Dr. Benfield has been researching, consulting and guiding gardens on visitor management for over 25 years. As Professor and Chair of Geography at Central Connecticut State University his research agenda has covered garden management in 123 countries and all continents, and he is the author of the much-acclaimed CABI books Garden Tourism and New Directions in Garden Tourism considered by many the seminal works in garden management. He is a much-acclaimed speaker having presented to and for Botanic Gardens Conservation International (BGCI), the American Public Garden Association (APGA), Botanic Gardens of Australia and New Zealand (BGANZ), The New Zealand Gardens Trust, The Canadian Garden Council, and individual gardens including the Royal Botanic Garden at Kew, the National Trust, Eden project and well as over 100 local garden clubs and associations.
